In order to continue their own brand recognition, Polish importer Quiza decided that the best way to move forward is to become more innovative and get ahead of their competitors by creating new products and searching for new markets.
“I think that through innovations we are able to create new products and new markets. We have decided to focus on trying to find and offer new products which currently have limited supplies or are not established at the moment.” shared Bartosz Szatkowski from Quiza.
Baby bananas big hit
As a part of this push to promote new banana categories, the company has invented its own brand baby bananas, which proved to be an immediate hit with customers.